Why we developed this service.

Marketing is an extremely powerful tool, when the right approach is taken to reflect the business objectives and goals. From generating more leads and selling more to existing clients to introducing new services and strengthening your brand in the marketplace, we want to help you achieve success with your marketing planning.  

Our Marketing Strategy Planning sessions help you to set your marketing goals and the actions required to achieve them. We support business owners to measure, understand, analyse and adjust strategies based on output from marketing activities and marketing KPI’s (key performance indicators).  

Importantly our support will also ensure that any investments are made in the right place. It can be easy to start spending significant sums on marketing activity without the reward or the ability to measure the impact of your investment. We will help you to spend your marketing budget (if you have one!) on the activities that will give you the highest return on investment (ROI).  

Finally, with members of the team qualified in Marketing and are associated with the Chartered Institute of Marketing, it makes good sense for us to share this expertise with our clients with our proven marketing services.   

I really feel we have a better handle on our marketing. The strategy Sian has created will enable us to focus more clearly. And I especially loved the slides she created on “why are we different” and “our positioning”.  Noleen Schenk, Metataxis Ltd

Who should attend a Marketing Strategy Planning session?

Every business should have a Marketing Plan to: 

  • Ensure marketing efforts compliment the overall business strategy and goals
  • Increase the return on marketing investment
  • Develop a clear outline of the marketing strategies that will work for your business, industry, and goals
  • Have clear marketing KPI’s to monitor impact and ensure progress is made in the right areas
  • Have clearly defined goals that can all be achieved within 12 months

So, what’s involved?

You will attend a 1-2-1 planning session that will be 4 hours in total (either 1x 4-hour session or 2x 2-hour sessions) with a qualified marketing specialist and together you will:  

  • Identify your purpose, target market and unique selling point
  • Discuss your product mix, positioning and promotion strategy
  • Set your marketing goals for the next 12 months
  • Identify your marketing KPIs and know how to measure them
  • Establish an action plan to achieve your goals

Prior to the session you will be asked to complete pre-work. This will help you to identify any burning issues and allows us to understand your current marketing position so we can prepare the right session for you and your business.  

Following the session you will receive a Marketing Strategy Document, along with meeting minutes, additional resources to help you achieve your goals and a clear action plan.  

Prior to the session you will be asked to complete pre-work. This will help you to identify any burning issues and allows us to understand your current marketing position so we can prepare the right session for you and your business.  

Following the session you will receive a Marketing Strategy Document, along with meeting minutes, additional resources to help you achieve your goals and a clear action plan.  

Is there any support to help apply my Marketing Strategy?

Our Marketing Coaching service has been designed to support business owners implement their Marketing Strategy Plans.  

Our Marketing Coaching consists of a program of monthly or quarterly meetings with one of our senior team members, as well as regular email and phone support. Each meeting will consist of a review of your actual results, clarification of areas where improvements can be made, and new tactics can be implemented to help progress your marketing efforts. This is then further supported by the setting of 30, 60 and 90-day goals, along with the identification of strategies to achieve them. 

The aim of the meeting will be to enable you to develop a realistic action plan with timelines to keep you (and/or your team) on course with achieving the goals and targets outlined in your Marketing Strategy Plan.  

You will have access to our exclusive resources and expertise to enable you to implement best business and marketing practice. 

Benefits of a Marketing Plan.

  • Review the purpose of your business
  • Identify your target market
  • Understand your unique selling point
  • Develop your marketing strategy
  • Set your marketing goals for the next 12 months
  • Discuss strategies to achieve your marketing goals
  • Plan your marketing campaigns for the next 12 months
  • Identify and monitor your marketing KPIs
  • Understand which marketing strategies are most effective for your business
  • Develop a template to review actual results against your targets
  • Achieve a better return on your marketing investment