BAS Associates Core Values set our standards and are an intrinsic part of the way we look after clients.

Our family values are key to the way we operate, and we encourage and support team members and clients to spend as much time as possible being with their families. We believe we all owe it to everyone;- In particular we owe it to:

  • Ourselves – so we can all enjoy the happiness of being able to afford to live the life we want.
  • Our partners – so they can be happy too.
  • The generation above us – so they can enjoy the happiness of stress free later years, and the joy of being able to leave a legacy.
  • The generation below us – so we can all enjoy the happiness that comes from giving our children a good start in life, and acting as their “Bank of Mum and Dad” when needed.


We expect to be fair with our clients, team members and everyone we deal with. We also expect the same in return. We won’t fight for business on price alone and BAS Associates will always offer a fair deal for our services, depending on each individual client’s needs. Our packages and services will always be suitable for client and agreed in advance – there will never be an unexpected invoice for work. Our team work constructively for themselves, the company and clients, and deal respectfully with everyone around them within the business and outside it.

We have fun at work – we enjoy what we do. We all understand that friendly chat and humour are good for morale, motivation and team spirit in the workplace, whilst being respectful of others feelings and responsibilities.

To be successful, everyone associated with BAS Associates understands the need to focus which, along with determination, is our main driver to succeed. Focussing on the task in hand will help us produce our best work.

Many companies feel that a ‘core values’ poster is something that they must do, one of the 10 things that will improve their business just by having it done. BAS Associates believe that an accountants core values stretch to more than this – the daily application of our values will improve our business, our lives and hopefully have a positive impact on those around us.

Become part of the success – if you need help and suport running your business we have packages, experience and knowledge to help you achieve your dreams.

Contact us here or on 01442 560050 for our Northchurch Accountant team, or on 023 8202 7681 for the New Forest Accountant team.