About BAS Associates

We strive to be the go-to Tax, Accountancy and Business Support partner for all small businesses

BAS Associates Ltd is a family-owned and run business.

We love what we do and we think that shows! The BAS team and clients needs are our motivation to continuously improve our small business.

Family values are at the centre of everything we do and our origin story…

2001
2001

On your marks, get set, go!

BAS Associates started in our family home in Aston Clinton in 2001 and we worked out of the living room, specialising in supporting sole traders, limited companies, partnerships, and individuals with all their tax and accounting needs.

2008
2008

Working outdoors!

Over time we outgrew the space and built a wooden cabin in our back garden.

After several years we outgrew that space too and needed to also accommodate some additional team members.

2015
2015

Fish & Chips

This is when we found our Northchurch office (near Berkhamsted) the location and space was perfect, and we moved in 2015. We were really settled in Northchurch, and we quickly made very good friends with the owners of the coffee & cake shop across the road and the fish & chip shop owner next door!

2018
2018

Time to expand

In 2018 we expanded our services to support clients with Wills, Lasting Power of Attorney (LPA) and Probate (and we now have a team of two people to support clients with these services).

2019
2019

Get set...grow!

In 2019 we started supporting clients with their business growth with our internal business consultant.

This gave clients support clients in growing and developing their business. Our services include business planning, business coaching, marketing strategy, start-up support and bespoke development workshops (such as business strategy, core value development, organisational restructure etc.).

This meant clients could now start to get professional business support alongside financial understanding.

2020
2020

Seizing opportunities

In 2020 an opportunity arose for us to acquire a local accounting firm based in Wingrave, Humphrey & Co. The owner at the time was looking to change their career ahead of the upcoming MTD changes (honestly, we think every accountant has considered this!).

We knew from the moment we walked through the door the fit was right the clients were very similar to our existing clients; the team members shared our values, and the owner was so easy to talk to.

So, before we knew it, we had two office locations (one in Northchurch and one in Wingrave), clients in Herts, Beds, Bucks and beyond, and our team had grown to 11 people!

2021
2021

When 2 become 1

After a year of operating two offices, we decided to start looking for an opportunity to bring the team together. After a couple of months looking, we noticed an office on the same site as our existing Wingrave office had become vacant. Before we knew it our excellent landlord had a new lease drawn up for us.

2022
2022

Our new home

In May 2022, we opened the doors to what we hope will be our long-term home. We love our new offices in Wingrave. Our team are together, its easy for clients to find, we have plenty of parking (and electric vehicle charging points) and we have space to grow!

Looking ahead…

Now we’re all settled in our offices, our team are fully focused on delivering our accountancy, tax and business development services to our clients and prospective clients whether they are 5 metres away or 5,000 miles to us our clients are an extension of our BAS family.

Finally, if you have made it this far you deserve to know the answer to the question we are asked the most “What does BAS stand for?” Business Advisory Services (BAS)

Regardless of the services you select all clients will benefit from:

Free ongoing advice

We want you to succeed

Online portals

Access all historic and current accounts or returns at any time

No surprises

We will never send you a surprise bill for calls, emails or meetings

We keep it simple

We're not a fan of jargon either

Peace of mind

If we say we're going to do it, it will get done

Value for money

We work as efficiently and price as competitively as possible

Everything starts with a conversation,
how can we help?

Brett Smith

Brett Smith

Tax & Accountancy

Sian Smith

Sian Smith

Business & Development